More than 86% of residents in the Pyrenees and the Lleida region consider that tourism has a positive impact, according to a report by the Social Studies and Public Opinion Office (Gesop) commissioned by the Lleida Tourism Board. This figure represents the highest percentage in Catalonia, where the average stands at 77.4%.
The report, based on data collected between 2023 and 2025 through the Omnibus survey conducted by the Government of Catalonia, aims to gauge local perceptions of the tourism sector. Juan Antonio Serrano, vice president of the Lleida Tourism Board, stated, "This is a preliminary assessment to understand how the local population perceives our tourism sector."
Serrano emphasised the board's goal of maintaining active listening to incorporate residents' views into decision-making, project definitions, and actions. He noted that the data indicates a successful model of destination promotion and resource management in the Lleida region.
Furthermore, the report revealed that 81.9% of respondents believe tourism should continue to be promoted, while 74.1% indicated that their region should attract more visitors. However, the study also highlighted that the Pyrenees is the most tourism-exposed area in Catalonia, with 2,014 visitors for every 100 inhabitants, and 105 accommodation places for every 100 family homes.
Serrano pointed out that 32.9% of the population feels that the tourism capacity is reaching its limit, and 44.2% believe tourism restricts public space and activities. He reminded that tourism accounts for approximately 12% of the gross domestic product (GDP) of the Lleida region and is the main economic activity in some of its counties.
Lastly, Serrano reiterated the board's commitment to making Lleida the best place to live now and in the future, ensuring opportunities for local residents, and working towards the social, economic, and environmental sustainability of the tourism sector. He added that they aim to continue strengthening the sustainable and regenerative tourism model they are pursuing.
