Digital marketing and artificial intelligence to enhance the Vega Baja del Segura

In the upcoming edition of Focus Pyme and Entrepreneurship, the aim is to highlight the potential of the Vega Baja del Segura and the opportunities presented by strategic sectors such as gastronomy, agri-food, and tourism to drive the region's economic development.

This meeting will focus on discovering how digital marketing, communication, and artificial intelligence can serve as valuable tools to enhance competitiveness, improve business visibility, and transform local products and resources into innovative and distinctive experiences.

The objective is to explore how to convert the significant assets of the Vega Baja—its agri-food products, gastronomy, landscapes, identity, and tourism resources—into valuable experiences that can attract new audiences, strengthen the region's positioning, and open new marketing avenues.