The tourism sector in the Pirineo and Tierras de Lleida is optimistic about this summer, projecting a continuation of the growth seen over the past two years, with expectations to surpass 580,000 tourists. Juan Antonio Serrano, Vice President of the Lleida Tourism Board, led the presentation of the summer season, highlighting that last year concluded with the highest recorded number of overnight stays to date, totalling 1.57 million nights.
Serrano was joined by Juli Alegre, Director of the Tourism Board; Mireia Burgués, Mayor of Àger; Salvador Ribas, Manager of the Montsec Astronomical Park; Ramon Solsona, Secretary General of the Lleida Hospitality Federation; Cel Feliu, President of Lleida Campings; Mario Mata, President of the Lleida Rural Tourism Federation; Flòrido Dolcet, President of the Pallars Sobirà Adventure Sports Companies Association; and Aleix Satorras, Executive Director of Evil Love.
During the presentation, Serrano noted that provisional data for the first four months of the year indicate a strong start, with 413,000 tourists generating 1,017,787 overnight stays in hotels, campsites, rural tourism homes, and apartments, according to the National Statistics Institute (INE). He expressed confidence in the upcoming season, stating, “We face this new season with confidence and a commitment to continue consolidating the Pirineo and Tierras de Lleida as one of the premier destinations for nature, mountain, and inland tourism in southern Europe.”
The new promotional campaign for the Pirineo and Tierras de Lleida, titled “Ahora Lleida, con toda naturalidad,” seeks to establish the region as a leading destination for inland tourism with a sustainable and regenerative model. The campaign will have a budget of €620,000 for this summer and will include various advertising initiatives targeting markets in Catalonia, Spain, France, Germany, the UK, Belgium, the Netherlands, and Germany.
