Patxi Mendibe, CEO of Kimaiwi, has highlighted the potential of connected tourism to enrich visitor experiences and activate the tourism ecosystem. Speaking at the TIS (Tourism Innovation Summit), Mendibe stated, "The opportunity lies in harnessing existing connectivity to generate relationships, experiences, and new business opportunities."
Kimaiwi's approach goes beyond the digitalisation of processes and reservation management. The company aims to facilitate new forms of interaction among travellers, accommodations, local businesses, and destinations, incorporating technology that transforms information and connectivity into real relationships and experiences.
Enhancing authentic experiences
Mendibe explained that while digital advancements have made it easier to discover destinations and book services, the essence of travel lies in the relationships formed between people, businesses, and the environment. Kimaiwi starts by enhancing the hotel experience, enabling guests to not only discover and enjoy services but also to connect with the accommodation, fellow travellers, and eventually, the local community.
The platform incorporates communication tools, participation features, and rewards systems that facilitate valuable interactions without imposing them. Guests can share recommendations, discover activities, organise group experiences, and collaborate with other travellers, all while earning redeemable rewards for services and discounts.
Real-world applications of technology
During the summit, Kimaiwi showcased various use cases demonstrating how their technology fosters connections among people, experiences, businesses, and regions. For instance, in a beach resort where guests from different countries share common interests, Kimaiwi Konnect allows them to discover affinities, share recommendations, and find companions for activities.
If several guests express interest in water sports, the system can suggest a catamaran outing that requires a minimum number of participants. Once the group is formed, the reservation is made with the appropriate provider, turning a digital interaction into a tangible experience and a business opportunity.
Collaboration and technological partnerships
Mendibe stressed the importance of collaboration among stakeholders to evolve the tourism sector. He noted that technology partners should ensure existing solutions complement each other. The industry already has systems for hotel management, reservations, distribution, marketing, and artificial intelligence. The challenge is to leverage this technological foundation to create additional value.
Initiatives like the Intelligent Destination Platform by SEGITTUR are crucial for advancing interoperability and connections among various actors in the tourism ecosystem. Kimaiwi aims to provide a specialised layer for interaction among people, accommodations, destinations, and businesses, transforming existing connectivity into new relationships and commercial opportunities.
Future trends in tourism connectivity
As the tourism industry continues to evolve, Kimaiwi observes a shift from individual digital processes to a more interconnected model. This model leverages interoperability, data, artificial intelligence, and personalisation to enhance service offerings. However, the company is particularly focused on integrating local residents, small businesses, and cultural experiences into the tourism framework.
By starting with hotels and extending interaction possibilities to activities, local businesses, residents, and the entire destination, Kimaiwi aims to create a comprehensive network that benefits all stakeholders. This vision not only improves guest satisfaction and strengthens customer relationships for hotels but also opens new avenues for local businesses and enhances the overall visitor experience.
Positive outcomes from TIS participation
Reflecting on their participation as a co-exhibitor at TIS, Mendibe expressed satisfaction with the event's visibility and the opportunity to connect with industry professionals. The experience has led to numerous contacts and collaboration opportunities, validating Kimaiwi's product evolution and enhancing their visibility in the sector.
In conclusion, Kimaiwi's commitment to connected tourism aims to transform the industry by fostering meaningful interactions and creating value for all participants, from travellers to local residents.
