The Fuerteventura Island Tourism Board recently organised a professional event in Zurich alongside the Swiss airline Edelweiss. The gathering brought together commercial executives from various hotel companies on the island and representatives from Edelweiss, as part of the board's strategy to strengthen relationships with operators and airlines in key markets.
Executives from Livvo Hotels, Hyatt Hotels, Meliá Hotels, Elba Hotels, Princess Hotels, and Coral Hotels participated in the event, which also included approximately fifty guests from Edelweiss. This meeting provided hotel representatives with insights into the airline's commercial plans for the winter 2027/28 season.
Edelweiss is set to offer four direct flights per week between Zurich and Fuerteventura during the winter season, with departures scheduled for Tuesdays, Thursdays, Fridays, and Sundays. This service maintains the island's direct connection to the Swiss market and facilitates travel during the winter months.
The event also featured a professional cheese tasting led by local farmer Mario Benítez, who has received accolades at the Fuerteventura Agricultural, Livestock, and Fishing Fair. This activity showcased some of the island's agro-food productions and highlighted the importance of livestock farming as part of Fuerteventura's identity and tourism offering.
Marlene Figueroa, the Tourism Councillor for the Fuerteventura Island Council and Vice President of the Tourism Board, emphasised that “air connectivity and the involvement of the accommodation sector are two fundamental pieces for further developing Fuerteventura's presence in the Swiss market. Events like this allow us to share perspectives, understand the needs of businesses, and work collaboratively to seize opportunities each season.”
The Tourism Board plans to continue its collaboration with Edelweiss to maintain contact with the airline and develop promotional activities related to the Swiss market for upcoming seasons.
