The Provincial Council of Álava and the City Council of Vitoria-Gasteiz are showcasing the tourist attractions of the region at the International Interior Tourism Fair (INTUR) in Valladolid, running from today until Sunday. Visitors can explore a range of offerings, including local wines and cuisine at Ardoaraba, natural parks, medieval villages, and Christmas plans.
Both institutions have unveiled a new, larger and more appealing stand, featuring large-format images of key tourist resources such as the Medieval Almond, the Green Ring, the Salado Valley, Rioja Alavesa, and various natural spaces. The stand is constructed from natural spruce wood, certified with the FSC label for responsible forestry, and designed to resemble trees and vegetation.
Mar Dabán, the Provincial Councillor for Employment, Commerce and Tourism, stated, “We attend INTUR to promote Álava and Vitoria-Gasteiz to travellers from Valladolid and Castilla-León, a province and autonomous community that generates significant visitor traffic to our territory. A total of 21,000 residents from Castilla-León visited us between January and September, booking 45,000 nights in our hotels, agrotourism establishments, and tourist apartments.” She added, “This is an important outbound market for our tourism businesses, and we are regularly present as part of our promotional strategy.”
María Nanclares, Councillor for Economic Promotion, Employment, Commerce and Tourism, emphasised the collaboration between the Provincial Council and the City Council to establish themselves as a reference destination for those seeking quality experiences based on tranquillity and authenticity. “We have attractions to achieve this: heritage, wine tourism, gastronomy, nature, and festivals,” she noted. “The province of Valladolid is also a strategic market due to its proximity and excellent transport links by road and rail, as well as being a population hub of over 500,000 residents.”
Throughout the day, Dabán and Nanclares will hold meetings with industry stakeholders to enhance the promotion of the destination and solidify tourism as a driver of employment and wealth for Vitoria-Gasteiz and Álava.
Focus on nature, culture and enogastronomy
INTUR revolves around nature, culture, and enogastronomy, and Álava and Vitoria-Gasteiz are presenting attractive proposals in these three areas. Ardoaraba, taking place from 4 to 8 December, will feature the best Alavese wines and pintxos, a captivating cultural programme, and plans to leisurely discover Vitoria-Gasteiz and the historical territory through authentic experiences, including the Medieval Almond, Alavese Romanesque, and the Cathedral of Santa María.
One of the highlights of Álava and Vitoria-Gasteiz’s offering at the INTUR fair will be sustainable and accessible green tourism. This includes initiatives such as the Green Ring and green itineraries, as well as the ‘Medieval Routes of Álava’ connecting Rioja Alavesa and Ayala through the region's walled villages. Other offerings include ‘Routes of Perdition through Álava’ for weekend explorations, ‘TOP Experiences in Álava’ for discovering the territory through unique experiences, and family-oriented tourism proposals.
Additionally, there will be offerings specifically for cycling enthusiasts, motorcyclists, and campervan travellers, along with guides for exploring Álava via public transport through Alavabus routes, accessible tourism resources, and attractions like Mina Lucía and the Salado Valley. Visitors to the stand will also find information on Vitoria-Gasteiz’s nature, heritage, and enogastronomy offerings, as well as events such as Ardoaraba and December activities, including the Monumental Nativity Scene, the ice rink at Parque de la Florida, and the Ferris wheel at Plaza de la Virgen Blanca.
The 29th edition of the International Interior Tourism Fair in Valladolid features 127 exhibitors from over a thousand different destinations. While INTUR hosts a professional day, it is primarily aimed at the final traveller seeking nature, culture, and enogastronomy. Last year, more than 36,000 people attended the fair, marking a 3% increase compared to the 2024 edition.
The Provincial Council and City Council are once again present with their own stand at INTUR, as Valladolid represents an important market for Álava’s tourism due to its geographical proximity, excellent transport links with Vitoria-Gasteiz, shared wine culture, and significant population density. The city of Valladolid has over 300,000 inhabitants, while the province exceeds half a million.
