The Fundación Secretariado Gitano has unveiled the SOCIALL platform to businesses in Santander, a tool aimed at promoting social and labour inclusion. The city’s Employment Councillor, Chabela Gómez-Barreda, attended the launch event held at the Centro de Iniciativas Empresariales (CIE) and expressed municipal support for the initiative, which she described as a means to "utilise technology to enhance connections between individuals and businesses, facilitating access to employment."
Gómez-Barreda emphasised the significance of leveraging digital transformation as an opportunity to reduce inequalities and enhance labour inclusion, particularly for those facing greater challenges in entering the job market. She noted that digital transformation is profoundly changing society and the labour market, where technology is now integral to nearly all professions and influences selection processes, training, talent search, and access to job opportunities.
In this context, she highlighted that one of the main challenges for public administrations, social entities, and the business community is to ensure that this technological evolution does not leave anyone behind. "Digitalisation must be an opportunity to reduce inequalities, not to widen them," she asserted.
In this regard, Gómez-Barreda praised SOCIALL as an initiative that employs technology to bridge opportunities, facilitate connections between individuals and businesses, and improve labour intermediation processes, always with a person-centred approach. She also stressed that while technology is an extraordinary tool, it should complement and enhance the support, guidance, and understanding of the circumstances faced by job seekers.
"Innovation makes sense when it serves inclusion, equal opportunities, and social cohesion," she remarked. Consequently, she acknowledged the work carried out by the Fundación Secretariado Gitano, not only in facilitating access to employment but also in fostering trust, motivation, and future prospects among participants in its programmes.
In conclusion, she congratulated the Fundación Secretariado Gitano on the launch of SOCIALL and expressed her confidence that this new tool will help advance the shared goal of building a more inclusive, equal society with greater opportunities for all.
