The Costa Blanca Tourism Board is participating in the INTUR fair in Valladolid from 15 to 19 November 2023, featuring its own stand for the second consecutive year. This event, now in its 29th edition, is a leading gathering for interior tourism, noted for both its high participation rates and positive feedback from exhibitors.
The Alicante provincial tourism organisation has set up a 28-square-metre space showcasing the municipalities of Biar, Callosa d’En Sarrià, El Campello, Santa Pola, and Villena. This year, INTUR hosts 125 exhibitors representing over a thousand destinations across an area of 11,000 square metres, further establishing itself as a key event in the interior tourism landscape.
The growth of this tourism segment and the addition of diverse destinations present an opportunity to explore new options that blend tradition, nature, and culture. As a specialised fair primarily focused on promoting interior tourism, Costa Blanca will emphasise products such as the Wine Route and the Great Interior Route, which highlight the province's varied landscapes, environments, and cultural heritage.
Additionally, the board will promote industrial tourism under the title “Made in Costa Blanca,” offering visitors unique experiences through factory tours, food tastings, and participation in the production processes of some of the region's most representative products.
