The mayor of Algeciras, José Ignacio Landaluce, has introduced a new tourism promotion campaign titled 'Welcome to Algeciras. The city that captivated the sun'. This initiative, launched by the local council, aims to further increase hotel occupancy rates in the area, which have been on the rise in recent years.
The campaign features eleven roll-up banners showcasing images from the second photography competition organised by local promoter Javier Ortega, in collaboration with the council. Each banner includes a QR code linking to the municipal website, where visitors can find detailed information about the locations depicted in the photographs.
These displays will be placed in various hotels across the city and in municipal buildings that attract significant foot traffic. Landaluce expressed gratitude for the ongoing support from the local tourism sector, stating, 'Through the union of efforts, Algeciras is increasingly becoming a chosen destination for more people.' He also thanked Javier Ortega for his commitment to improving the city, noting that the campaign exemplifies how collaboration between private initiatives and public support can yield excellent results for the community.
