07/10/2026 · The support provided by the CIDE Network through the Agency for Research, Innovation and Information Society (ACIISI) is enabling the incorporation of new tools aimed at improving processes and services in the tourism sector. Costa Volcán Apartments, integrated into Lanzarote Holiday, serves as a prime example of how specialized assistance can help organize and strengthen digital transformation processes, identifying new opportunities to enhance both customer experience and management efficiency.
This initiative, recognized as a success story by ASOLAN Lanzarote through the CIDE Network, is part of a program launched by the Ministry of Universities, Science, Innovation, and Culture of the Government of the Canary Islands. It is co-financed by the European Regional Development Fund (ERDF), with an 85% co-financing rate under the FEDER Canarias 2021-2027 program.
At Costa Volcán, digital transformation efforts have focused on improving public communication, enhancing direct sales, and making management more efficient. The company has implemented automation in communications before and after guest stays, management and data analysis systems, pricing optimization tools, and new solutions to strengthen customer loyalty.
Among the recent advancements is the Guest App from Lanzarote Holiday, which consolidates information, services, and destination content to enhance the user experience during their stay. The establishment is also working on further improvements in online communication, remarketing, conversion, and process automation. The goal is to leverage technology to simplify tasks and improve the experience for guests, allowing staff to dedicate more time to personalized and attentive service.
A diagnosis to strengthen digital strategy
The advisory support from the CIDE Network has enabled a review of the digital transformation process that Costa Volcán had already initiated, defining new lines of action. In this regard, Jana Kaltenborn, Head of Reception at Costa Volcán Apartments, emphasizes that this support has helped them to “organize priorities, identify new opportunities, and continue advancing in the integration of tools and processes.”
CIDE Network, supporting innovation in Canary Islands companies
The Canary Islands Network of Innovation and Business Development Centers (Red CIDE) provides specialized advisory services to companies to boost their innovation processes and competitive improvement. Through its centers, it assists Canary Islands businesses in analyzing their needs, defining strategies, and implementing innovative initiatives that contribute to enhancing their competitiveness.
For more information about Costa Volcán Apartments:
- Success story
- CIDE Network
- Costa Volcán
- Tourism
