The Andalusian Ministry of Tourism, Justice, Deregulation and Local Administration is hosting professional events in Castilla y León to connect approximately 50 Andalusian companies with around 150 travel agents from the region. This initiative aims to promote domestic tourism and is complemented by participation in the Intur fair.
The meetings, designed to enhance the marketing of Andalusian destinations among intermediaries, began on 10 November in León and will conclude in Valladolid. These events include workshops that facilitate interactions between Andalusian offerings and professionals from Castilla y León, alongside a comprehensive presentation of the destination's proposals, focusing on products and innovations of particular interest to domestic travellers.
The initiative seeks to strengthen professional relationships with the local sector and support the incorporation of Andalusian proposals into their marketing channels, while also promoting and disseminating the offerings of the region's tourism industry.
Andalusia's presence in Castilla y León is further enhanced by participation in the International Fair of Interior Tourism, Intur, taking place in Valladolid from 12 to 15 November. This fair will continue the professional networking and also cater to potential clients.
At Intur, the focus will be on commercial contacts with intermediaries through 'INTUR Negocios', which is exclusively for professionals, and meetings scheduled in 'INTUR B2B', bringing together wholesale agencies, tour operators, associations, and specialised companies. Additionally, 'INTUR Viajeros' will present over a thousand destinations, businesses, and professional groups to the general public, with Andalusia showcasing a 150-square-metre stand at this year's event.
