On October 2, 2026, the City Council of Alicante received recognition from the REM platform during the Franchise Innovation Summit 2026, a major international franchise fair held at the Riyadh Air Metropolitan Stadium in Madrid. This award acknowledges the city's commitment to enhancing its commercial, hospitality, and business sectors, fostering synergies, and revitalizing local neighborhoods to contribute to Alicante's economic growth.
Lidia López, the councillor for Commerce and Hospitality, accepted the award on Thursday in Madrid from Sandra Torrighelli, co-founder of the REM platform. López expressed gratitude for the recognition and emphasized the potential of Alicante, stating, "The arrival of new businesses, franchises, and opportunities is a tremendous chance for our commercial, hospitality, and business sectors to continue growing. The City Council works closely with companies and associations to position them and encourage new projects to invest in our city."
The Franchise Innovation Summit attracts hundreds of professionals and companies interested in franchises and business investments in new markets. Alicante participated in the forum with the REM platform to establish itself as a leading destination for new projects. This recognition supports the efforts of the Alicante City Council within the context of the summit.
López highlighted the objective of further strengthening local businesses and hospitality, while continuing to energize and generate activities in neighborhoods, ensuring that Alicante continues to grow with new franchises and companies, ultimately creating more jobs and enhancing its international economic standing.
